YELLOW PAGES

Sydney and Local Yellow Pages

Yellow Pages Print Directories - Man and His Van

Over the years Man and His Van have poured hundreds of thousands of hard earned dollars into the Yellow Pages directories; from the experience of Man and His Van it has been a waste of money.

Only 15% of Man and His Van Business is from Yellow Pages

Fortunately, Man and His Van is in the fortunate position of not relying on Yellow Pages. From extensive surveying of all customers we have found that only about 10% of Man and His Van turnover actually originates from Yellow Pages directories. Basically we are getting only 10% of the turnover from Yellow Pages directories yet Yellow Pages were costing Man and His Van 75% of the advertising budget. Needless to say, Man and His Van have significantly cut their budget for the Yellow Pages Directories.

The current marketing strategy for Man and His Van is to gradually reduce Yellow Pages directory advertising until the company eventually has only a token presence.

Yellow Pages Online YPOL

We will be significantly reducing our presence in Yellow Pages On Line. Again, our customer surveys reveal how poor the results from YPOL actually are.

For more information on this matter contact Michael Cummins at Man and His Van