YELLOW PAGES

Sydney and Local Yellow Pages

Yellow Pages Print Directories - Man and His Van

Over the years Man and His Van have poured hundreds of thousands of hard earned dollars into the Yellow Pages directories; from the experience of Man and His Van it has been a waste of money.

Only 15% of Man and His Van Business is from Yellow Pages

Fortunately, Man and His Van is in the fortunate position of not relying on Yellow Pages. From extensive surveying of all customers we have found that only about 15% of Man and His turnover actually originates from Yellow Pages directories. Basically we are getting only 15% of the turnover from Yellow Pages directories yet Yellow Pages were costing Man and His Van 75% of the advertising budget. Needless to say, Man and His Van have significantly cut their budget for the Yellow Pages Directories.

Twice a year, the highly trained reps from Yellow Pages descent on Man and His Van to deliver the hard sell, arguing why all companies have to be in the Yellow Pages directories. The current marketing strategy for Man and His Van is to gradually reduce Yellow Pages directory advertising until the company eventually has only a token presence.

Yellow Pages Online YPOL

There are far more productive means where the marketing budget can be spent. Yellow Pages On line, however, is good value for money and is a very effective form of advertising. Man and His Van are most satisfied with the YPOL product and will be seeking to increase their Yellow Pages online advertising.

For more information on this matter contact Michael Cummins at Man and His Van